Dr. Asad Ata

Dr. Asad Ata
Director of MISI Center for Sustainable Value Networks
Contact: +603 7841 4805 | aata@misi.edu.my

Dr. Ata is an Assistant Professor at the MIT Global Supply Chain and Logistics Excellence Center at the Malaysia Institute for Supply Chain Innovation (MISI) in Shah Alam, Malaysia. His areas of research and interest include Supply Chain Network Design, Optimization and Supply Chain Finance.

Dr. Ata is the Director of Center for Sustainable Value Networks (CSVN) at MISI where he has worked extensively with SMEs and Small Farmers designing supply chains that are socially responsible, environmentally sustainable and economically viable specializing in the areas of food and agricultural products.

Dr. Ata has been a visiting professor at the Massachusetts Institute of Technology (MIT) Cambridge, USA and teaches topics in Supply Chain Management, Logistics, Information Systems and Optimization. Prior to joining academia he worked in the industry for twelve years on various Supply Chain IT, Telecom and e-Commerce projects.

Dr. Ata is also a Research Affiliate at MIT and has been involved in the development of MIT’s first X-Series course in Supply Chain and Logistics on the Massive Open Online Course platform through MITx. Dr. Ata received his Ph.D. in 2011 from Southern Methodist University Dallas TX, USA in Operations Research, Master in Computer Science from Arizona State University Tempe AZ, USA in 2000 and Bachelor of Architecture (Honors) from the Indian Institute of Technology Kharagpur, India in 1997.

Publications:
  • Financing SME Value Chains, SWIFT Institute Working Paper No. 2012-002, SSRN, 2013, SIBOS, 2015
  • Bridging the Finance Gap for Asian SMEs, MIT Supply Chain Frontiers #51, November 2012
  • Can India’s Rural Farms flourish in World Markets? MIT Supply Chain Frontiers #47, November 2013
  • SMEs and the Supply Chain Management Challenge, SME Magazine Asia, September 2012
  • Supply Chain & SMEs, World SME NEWS ISSN 0973-1261, World Association for Small & Medium Enterprises (WASME), June 2012
  • Small Businesses Play a Big Role in Asia, MIT Supply Chain Frontiers #45, April 2012
  • The Use of Flexible Manufacturing Capacity in Pharmaceutical Product Introductions, Decision Sciences Journal, Volume 40 Issue 2, Pages 243 – 268, May 2009
Conference:
  • Cold Chain Service Providers: An Evaluation Framework; On-Shelf Availability Strategies: Analyzing Alternative Models to Assure Product Availability in High Density Areas, 19th International Symposium on Logistics, Ho Chi Minh, Vietnam, July 2014
  • Trends in Supply Chain Management, 5th Global Supply Chain Logistics Group (SCLG) Summit, Dubai, 2012
  • An LP Based Approach to Stochastic Dynamic Programming Problem, INFORMS Annual Austin, TX DC Meeting, Stochastic Optimization Cluster, 2010
  • The Use of Flexible Manufacturing Capacity in New Product Introductions: Multi Product Problem, INFORMS Annual Washington DC Meeting, Technology Management Cluster, 2008
  • The Use of Flexible Manufacturing Capacity in New Product Introductions: 2 year 1 Product Problem, POMS La Jolla, CA Conference, Healthcare Track, 2008
  • The Use of Flexible Manufacturing Capacity in New Product Introductions: 3 year 1 Product Problem, INFORMS Southwest Regional Conference, Decision Analysis & Manufacturing Track, 2008
Research Projects:
  • Design and Modeling for Sustainable Sourcing for Palm Kernel Oil Supply Chain, Principal Investigator
    Sponsor: A Large MNC, July 2015 to June 2016
  • Small Holder Risk Assessment Model (SHRAM) for Independent Smallholders, Research Member
    Sponsor: A Large MNC, July 2014 to June 2016
  • Mapping and Tracing for Sustainable Sourcing for Palm Kernel Oil Supply Chain, Principal Investigator
    Sponsor: A Large MNC, July 2014 to June 2015
  • Transforming Eastern India Economies through Rural Business Hubs, Principal Investigator
    Sponsor: United States Agency for International Development (USAID) & Confederation of Indian Industries (CII)
    July 2013 to June 2014
  • Financing SME Supply Chains, Principal Investigator
    Sponsor: SWIFT Institute , July 2012 to June 2013