Starbucks Presentation at MISI

Starbucks senior executives gave an outstanding presentation to MISI students.

20th November 2013
MISi Auditorium


Starbucks, senior vice president Steve Lovejoy(global supply chain, Asia) gave an overview of Starbucks as a global organisation and the role that global supply chain plays within the organisation, specifically to the Asian region.

With the Starbucks Mission statement:“To inspire and nurture the human spirit –One person, one cup, and one neighbourhood at a time” Edward explained the organisation growth strategy blue print plans and the complexities involved in building this remarkable company since its early beginnings with the opening of the first Starbucks outlet in 1971 Seattle USA. Starbucks now operates in 63 countries (14 in Asia), has 19,000 stores globally and over 200,000 partners.


Starbucks, vice president Edward Chan (supply chain operations, China & Asia Pacific) explained how to add value to the business by using Starbucks expediting growth model where he demonstrated the process of starting with an empty cup and building to a full cup methodology. Edward gave an overview of Starbucks new products, the need for outstanding service quality and the cost to serve interlinked with supply chain strategy.


Starbucks, logistics director, Kong Wai Wei (Asia Pacific) discussed the challenges faced in achieving the last mile to the stores.In a lively discussion with students, Kong discussed the importance of KPI’s to achieve Starbucks key parameter of delivering on time in full (OTIF).

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