Strategic Supply Chain Management



Enterprises are becoming increasingly global, with supply chains spanning geographical boundaries. To navigate the global marketplace, leaders need to know how to plan the most efficient use of material resources, as well as manage complex global networks and optimize service and quality. This course will draw on real issues confronting companies today to provide strategic frameworks for undertaking major decisions to increase competitive advantage.

The objective of the course is to enable practicing managers understand the strategic role of supply chains in building organizational competitiveness. The course will introduce various analytical tools and frameworks to enable managers to design and implement effective supply chain strategies. The course will benefit participants by providing an analytical view into the role of supply chains and help participants learn new approaches and techniques that can be implemented for effective supply chain management decisions.

Through interactive case discussions, assignments and experience sharing, the participants will be introduced to several elements of developing leading edge supply chain strategies and execution techniques. Participants will be provided with selected reading materials. The program will cover the following topics:

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Program Content

Session Topic Description
Session 1 What is Supply Chain Strategy? This session will discuss how to align supply chain strategy to business strategy, why achieving strategic fit is critical to a company’s overall success, how a company achieves strategic fit between its supply chain strategy and competitive strategy.
Session 2 Linking Strategic Decisions to Sales and Operations Planning This session will discuss how to implement S&OP, what are the key success factors for S&OP, how to use S&OP to maximize profitability under uncertainty.
Session 3 Case Analysis: Uniqlo going Global Uniqlo was faced rising manufacturing costs in China and was experimenting with new supply chain models in low-cost locations like Bangladesh. Uniqlo’s supply chain had proved effective in the Asia Pacific region, but could the same model be scaled worldwide?
Session 4 Transforming Supply Chains with Innovation and Re-engineering This session will discuss how to redesign supply chain processes with breakthrough improvements, illustrate some of the common archetypes in supply chain reengineering.
Session 1 Strategic Sourcing and Supplier Management This session will focus on how sourcing has assumed strategic importance in supply chains, how do firms undertake make-vs.-buy decisions, how can firms design effective sourcing strategies and supply chain contracts.
Session 2 Designing Distribution Networks This session will discuss role of effective distribution strategies in supply chains, state-of-the-art distribution network designs, centralization vs. decentralization of stocks and innovative approaches to meeting customer demand.
Session 3 Case Analysis: Marks and Spencer This case examines the strategic steps that a large international retail company undertakes to redefine its sourcing and segmentation strategy. The case examines if the firm should consider re-entering international retail markets?
Session 4 Contemporary Developments in Supply Chains This session will discuss advances in supply chains that have brought improvements in information flow and seamlessly integrated supply chains, topics include Blockchains, IoT and Analytics.



Dr. Debabrata Ghosh
Assistant Professor

Dr. Ghosh holds a PhD from Indian Institute of Management Bangalore. Prior to joining academics, he worked in consulting in the retail and consumer packaged goods domain.

Dr. Albert Tan

Dr. Albert was previously a Director working in a government agency responsible for upgrading the IT capability of the manufacturing and logistics industries.