How Executives’ Mental Scenarios of Future Influence Strategic Choices: A New Publication by Dr. Phadnis

27 Mar 18

Dr. Phadnis published an article in Supply Chain Frontiers describing the managerial implications of a research study he lead-authored about the role of “strategic cognition” of supply chain and operations executives involved in making decisions about the company’s supply chain strategy. The study asks: how do operations executives, typically dealing with short-term issues, think about the long-term for making strategic decisions.

The study identifies four generic types of strategic cognition, based on two dimensions of an executive’s vision of the future business environment. These dimensions are the executive’s regulatory focus, which describes the balance between threats and opportunities in the vision, and the level of optimism about the company. The four types of executives have preference for different types of strategic choices. For example, executives of “pushing” cognition (those who see future primarily in terms of threats but remain optimistic about the company’s ability to overcome them) prefer strategic choices that involve influencing the company’s external stakeholders (customers, suppliers, etc.) to generate more revenue through the company’s existing portfolio of products and services. The full article can be read on at this link.


share this article
Related News
January 29, 2021
PhD Winter Academy 2021
Read More
January 21, 2021
The Voice of Asia
Read More
December 11, 2020
MISI Master Trainers and P&G Smallholder Project Featured by RSPO Smallholder Training Academy
Read More

Stay up to date on the latest news from MISI

    Connect with Us

    Copyright © Malaysia Institute for Supply Chain Innovation 2021