Dr. Asad Ata
Dr. Asad Ata

Associate Professor, Director of MISI Center for Sustainable Value Networks (CSVN)

Dr. Asad Ata is an Associate Professor at the Malaysia Institute for Supply Chain Innovation (MISI). He is also a Research Affiliate at the Massachusetts Institute of Technology (MIT) Cambridge, USA.

Dr. Ata’s areas of research and interest include Supply Chain Network Design, Optimization and Supply Chain Finance. He is the Director of Center for Sustainable Value Networks (CSVN) at MISI where he works with SMEs and Small Farmers designing supply chains that socially responsible, environmentally sustainable and economically viable. He has worked extensively with food and agricultural supply chains with Multi-National Corporations, NGOs, government organizations and agencies such as United States Agency for International Development (USAID) and SWIFT.

Prior to joining academia he worked for twelve years on Supply Chain IT, Telecom and e-Commerce projects with various companies. His teaching interests build on this work experience and include topics in Supply Chain Management, Logistics, Information Systems, Analytics and Systems Optimization.

Dr. Ata received his Ph.D. in 2011 from Southern Methodist University Dallas TX, USA in Operations Research, Master in Computer Science from Arizona State University Tempe AZ, USA and Bachelor of Architecture (Honors) from the Indian Institute of Technology Kharagpur, India.


Research Interest

  • Supply Chains & Sustainability
  • SME and CPG Supply Chains
  • Food and Agricultural Supply Chains
  • Supply Chain Network Design & Optimization
  • Supply Chain Finance
  • Supply Chain Intervention and Diffusion

Teaching Interest

  • Supply Chains & Sustainability
  • SME and CPG Supply Chains
  • Food and Agricultural Supply Chains
  • Supply Chain Network Design & Optimization
  • Supply Chain Finance
  • Supply Chain Intervention and Diffusion

Conference Presentations

2020

  • Ata, A. (2020, January). Oil Palm Independent Small Farmer Sustainability Journey through P&G CSS Work, MIMOS, Kuala Lumpur, Malaysia.

2019

  • Ata, A. (2019, December). Oil Palm Supply Chain Traceability and Mapping, P&G Leadership – University Tun Hussien Onn Malaysia, Johor, Malaysia.
  • Ata, A. (2019, November). The Small Farmer Sustainability Journey Road-Map, 17th Roundtable Conference on Sustainable Palm Oil (RSPO), Bangkok, Thailand.
  • Ata, A. (2019, September). Oil Palm Supply Chain Traceability and Mapping, P&G Leadership – University Tun Hussien Onn Malaysia, Johor, Malaysia.
  • Ata, A. (2019, September). Sustainability in ASEAN, MIT/DTGO Roundtable, Bangkok, Thailand.
  • Ata, A. (2019, August). RSPO Smallholder Academy Master Training Workshop, The P&G Smallholder Program, Medan, Indonesia.
  • Ata, A. (2019, July). Sustainable Sourcing for Palm Kernel Oil Supply Chain, Booth and Poster presentation, International Congress for Conservation Biology, Kuala Lumpur, Malaysia.
  • Ata, A. (2019, June). Challenges for Independent Small Holder Farmer Commitment to Sustainability, Presented at the Launching of Center for Sustainable Small-Owners, Johor, Malaysia.
  • Ata, A. (2019, April). Improving Livelihood through Yield Intensification for Independent Smallholder Farmers, Presented for the P&G Smallholders Program, Livelihood Improvement Initiative Workshop with Multiple Stakeholders, Kuala Lumpur, Malaysia.
  • Ata, A. (2019, March). Responsible Sourcing for Palm Kernel Oil Supply Chain – through Traceability, Transparency and Accountability, Presented at the Research Seminar, Asia School of Business, Kuala Lumpur. Malaysia.
  • Ata, A. (2019, March). “Doing What is Right” How a global commitment to sustainability translated into true partnership and meaningful collaboration through a successful supply chain Engagement, Presented at AMCHAM’s CSR Committee Sharing Sessions, Kuala Lumpur, Malaysia.
  • Ata, A. (2019, February). Opportunities and Challenges with First Mile Logistics Services in Agriculture, Presented at Asian Development Bank’s, Logistics Workshop for National Integrated Logistics Plan for India, New Delhi, India.”

2014

  • Khakdaman, M., Lagoudis, I., & Ata, A. (2014, July). On-shelf availability strategies: Analyzing alternative models to assure product availability in high density areas, Presented at the 19th International Symposium on Logistics, Ho Chi Minh, Vietnam.
  • Kouma, P., Ata, A., & Lagoudis, I. (2014, July). Cold chain service providers: An evaluation framework”, Presented at the 19th International Symposium on Logistics, Ho Chi Minh, Vietnam.

Research Projects

Project title: RSPO Independent Smallholder Certification (RISS) Initiative
Project owner: A Large MNC

Project title: Livelihood Improvement for Independent Smallholder Farmers
Project owner: A Large MNC,

Project title: Traceability & NDPE Verification of PKO Supply Chain
Project owner: A Large MNC

Project title: Center for Sustainable Small-owners, Livelihood Improvement and Certification
Project owner: A Large MNC

Project title: Establishing Supply Chain Traceability for Independent Small Farmers
Project owner: A Large MNC

Project title: Small Grower Mapping & Post-Harvest Innovation for Oil Palm
Project owner: A Large MNC

Project title: Sustainable Sourcing for Palm Kernel Oil Supply Chain – Design and Modeling
Project owner: A Large MNC

Project title: Small Holder Risk Assessment Model (SHRAM) for Independent Smallholders
Project owner: A Large MNC

Project title: Sustainable Sourcing for Palm Kernel Oil – Mapping the Supply Chain
Project owner: A Large MNC

Project title: Transforming Eastern India Economies through Rural Business Hubs
Project owner: USAID

Project title: Financing SME Supply Chains
Project owner: SWIFT Institute


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