Assoc. Prof. Anizah Zainuddin
Assoc. Prof. Anizah Zainuddin

Director of the Halal Management and Business Innovation Center and an Associate Professor at the Faculty of Business and Management at the Universiti Teknologi MARA (UiTM)

ANIZAH ZAINUDDIN is the Director of the Halal Management and Business Innovation Center and an Associate Professor at the Faculty of Business and Management at the Universiti Teknologi MARA (UiTM), Shah Alam, Malaysia. Her field of expertise includes retail value chain, retail halal control points, retail branding and customer engagement strategy. Has been teaching at the UiTM since 1996 both postgraduate and undergraduate levels. During her 24 years of service with UiTM, she is very involved in the field of research, especially those involving retail, halal control points and consumerism. Awarded a number of government and private research funds with the accumulative amount of RM800K. Has successfully supervised Master and PHD students locally and internationally. Written and presented more than 60 articles and papers in journals and conference both locally and internationally. She is also actively involved in several task force under the various education agencies in Malaysia including national accreditation committee of Malaysian Qualifications Agency (MQA) from 2011 till to date.


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